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10 Website Design Principles to Create a Great User Experience

Web design is a critical component of any successful business. Designers and developers use website design principles to create websites that are easy for users to navigate, aesthetically pleasing, and provide the information they need. 

Website design best practices include using responsive web design principles, which will ensure your website looks great on any device, including desktop computer screens, tablets, and smartphones. In this blog post, we’ll discuss ten principles of good web design that will help you make a solid first impression with visitors to your site.


What are the principles of good web design
The Evolution of Web Design: Then vs. Now
What are the best practices of Website Design
Prioritize user experience
Pay attention to the details
Make sure everything loads quickly
Make your website responsive
Optimize buttons and calls-to-action
Avoid large chunks of text
Consider using grid systems
Use fluid layouts to make your website responsive
Choose your images wisely
Use invariance to create a Website that is accessible to all users
Utilize the ‘F’ pattern when designing your website
Use symmetry and balance in Website design
Maintain a visual hierarchy

What are the principles of good web design?

When creating a website, there are certain design principles that you want to keep in mind both for purposes of an aesthetically pleasing design and user experience. Website design principles include:

  1. – Website Navigation
  2. – Consistency
  3. – Typography
  4. – Color Scheme
  5. – Images and Videos
  6. – Simplicity
  7. – Balance
  8. – Contrast
  9. – Whitespace

Let’s go through each one briefly.


Website Navigation: 

The website navigation should be easy to understand and use. Visitors should find the information they are looking for quickly and easily.


Website design elements should be consistent throughout the website. Website visitors like consistency, so choose colors that work well together. Keep fonts used consistently and have a logo on every page to create brand recognition.


Fonts are a significant part of web design as it is how you convey your message to users quickly and easily. Website visitors will likely scan pages rather than read them word for word, so you want to make sure your message is clear and concise when they do this.

Color Scheme: 

Color plays an essential role in web design and should evoke the desired emotions in website visitors. Cool colors like blues and greens are often associated with calmness, while warm colors like oranges and reds can create a sense of excitement or urgency.

Images and Videos: 

Use images and videos to break up large blocks of text on a web page and add visual interest. However, they use them sparingly, as too many can slow down the loading time.


Website visitors don’t have a lot of patience and tend to move on from confusing or cluttered websites quickly. Keep your design simple by using minimalist principles and only including the necessary information.


Website visitors like a balanced design as it gives an organized and clean look to your website. You can create balance through symmetry, which means elements on the left side of the screen should match those on the right in terms of size and placement. Balancing elements vertically also creates balance, and contrasting colors may emphasize and draw attention to specific elements.


Whitespace, or negative space, is an important design element. Too much clutter on a web page will hide whitespace and make it difficult for users to see what is essential! Use whitespace to direct the viewer’s eye where you want it to go and make the text more readable.


The Evolution of Web Design: Then vs. Now

Over the years, web design has changed dramatically. Website visitors have become more sophisticated and expect a lot from your website regarding quality and usability.

Today’s websites, for example, need to be mobile-friendly to keep up with users’ demands for responsive web design or RWD. In addition to adapting to different screen sizes, RWD also adjusts content and layout according to the device’s orientation – whether it is portrait or landscape.

Another trend in web design that has gained popularity in recent years is parallax scrolling. This technique creates a sense of depth and motion as users scroll down a page. It gives a page more personality and encourages website visitors to keep scrolling. 

Web design has come a long way in the last few decades. Website visitors expect more from your website than ever before, so it is crucial to make sure you are up-to-date with the latest trends and techniques.

What are the best practices of Website Design?

Website design best practices are techniques used to help create a well-designed website, easy to use and provides the information users need. Here are some website design best practices to keep in mind:

Prioritize user experience.

Website visitors are looking for a specific piece of information, whether an online store or a blog. Website design best practices dictate that you make sure these pieces of content are easy to find and understand. You should also ensure that your website does not contain any unnecessary features, as this can be frustrating for users who might get lost on the site.

Pay attention to the details.

Website design best practices also require that you pay attention to the details. Website visitors notice things like broken links, spelling errors, and missing pages on your website, as well as images or written content not loading properly. Doing this can make your visitor lose interest in what you have to say.

Make sure everything loads quickly.

Optimize images for the web. Place all content on your website in an easily accessible location. Website users do not want to wait for a page to load.

Make your website responsive.

As mentioned earlier, making your website responsive is crucial to keep up with users’ demands. A responsive website will adjust its layout and content according to the device it is being viewed on, whether a computer, phone, or tablet.

Optimize buttons and calls to action.

Website visitors may not always be sure what to do next. Website design best practices dictate that you make these buttons and calls-to-action clear so that users can find information quickly.

Avoid large chunks of text.

Users are not likely to read large chunks of text on a website. Website design best practices recommend breaking up text with images or headings to make it easier for users to scan the content.

Consider using grid systems.

A grid system is a framework that Website designers use to position content on a website. Use it to format and structure your website or blog post and organize elements on your website.

Use fluid layouts to make your website responsive.

You must test the layout of your Website or blog post using different screen sizes, browsers, and devices. Doing this allows you to fix any issues before they become problems for users who visit your website from their mobile phone or tablet.

Choose your images wisely.

Images can be a powerful tool when used correctly on your website. Website design best practices recommend that you use images that are high quality, relevant to the content, and sized appropriately. You should also ensure that you optimize all images for the web.

Use invariance to create a Website that is accessible to all users.

Invariance is the practice of ensuring your Website design considers different user abilities—users with disabilities and those using alternative methods to browse the web, such as screen readers.

Utilize the ‘F’ pattern when designing your website.

When users scan a Website, they typically do so in an ‘F’ pattern. Website design best practices recommend placing essential information in areas that users are likely to look first, and this will help keep them interested in what you have to say.

Use symmetry and balance in Website design.

Symmetry and balance create a sense of order and stability on your website to draw attention to some aspects of the page.

Maintain a visual hierarchy.

A Website’s visual hierarchy is how users see different elements on the page. Website design best practices recommend that you use this to your advantage by placing the most critical information at the top of the page, and this will help keep users’ attention focused on what you say.


The most important thing to remember is that your website should be easy for customers to use. If they are confused, frustrated, or put off by the design of your site, then you will lose them as potential leads and sales opportunities. 

When building a page on your site, always ask yourself if it’s simple enough for someone new to use without any instructions? Does this headline make sense with what I see below it? Is there too much text cluttering up my content? 

These questions, coupled with the design principles discussed above, can help you create an informative yet visually pleasing webpage.

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