Website strategy is the foundation of a successful website. It’s not just about creating a beautiful design—it’s about aligning your website with your business goals and making it a powerful tool for growth.

Here’s what a good website strategy includes:

• Understanding Your Audience: Identifying your ideal customers and crafting a site that speaks directly to their needs and preferences.

• Clear Messaging: Writing website copy that communicates your value and inspires visitors to take action.

• SEO Integration: Ensuring your site is optimized to attract traffic through search engines.

• User Experience (UX): Designing a site that is easy to navigate and intuitive for users, so they stay longer and engage more.

When we work together, I’ll help you develop a strategy tailored to your business, ensuring your website doesn’t just look great but actively works to achieve your goals.

While it’s tempting to think of website text as just “describing your business,” it’s much more than that. The words on your site—known as website copy—play a big role in how visitors experience your site, whether they trust your brand, and how easily they can find you online.

Here’s why it matters:

• User Experience (UX): Website copy isn’t just about what you say; it’s also about how you say it. Good copy helps guide visitors through your site smoothly, answering their questions and directing them toward actions—like contacting you or making a purchase. This is called UX writing, and it ensures your content is clear, easy to read, and speaks directly to your audience’s needs.

• Search Engine Optimization (SEO): Your website copy also helps people find you online. By using the right keywords (the words your potential customers search for), your site becomes more visible on search engines like Google.

• Strategic Communication: Every word on your site should be intentional. It’s about knowing your audience, understanding what they care about, and crafting messages that resonate with them.

When we work together, I’ll help you write purposeful, user-friendly copy that enhances your website’s design, improves its usability, and ensures it works as a powerful tool for growing your business.

SEO, or Search Engine Optimization, is the process of making your website more visible to people searching for your products or services online. It helps Google and other search engines understand your site so they can show it to the right audience.

One key part of SEO is your website copy. The words on your site aren’t just there to inform visitors—they also include keywords and phrases your potential customers are searching for. This helps search engines connect your site to the right searches.

Here’s why SEO is important:

• Visibility: Good SEO ensures people can find your website when searching for businesses like yours.

• Traffic: By targeting the right keywords, you’ll attract visitors who are more likely to become customers.

• Trust: Appearing higher in search results makes your business look more credible to potential clients.

SEO is about more than just keywords. It also involves structuring your site for ease of navigation, optimizing for mobile devices, and ensuring fast load times.

When we work together, I’ll ensure your website copy and design are crafted to boost your SEO, helping your business grow while providing an excellent user experience.

Blogs and website copy are key tools for improving your SEO and driving traffic to your website.

• Blogs: Regularly publishing blog posts on topics relevant to your audience allows you to target a variety of keywords. It also signals to search engines that your site is active and valuable, which helps improve rankings. For example, if you’re a wellness coach, a blog about “5 Tips for Stress Management” could help attract potential clients searching for that topic.

• Website Copy: Every word on your website, from your homepage to your service pages, is an opportunity to use targeted keywords. But it’s not just about keywords—well-written copy keeps visitors engaged, which also boosts your SEO.

I offer blog writing and website copywriting services as part of a custom web design solution. This ensures that not only is your website visually appealing, but it’s also optimized to attract and engage your ideal customers.

These are standard costs associated with running an online business. If we work together, I’ll guide you through these details and help you make informed choices. Here’s an overview:

• Squarespace Subscription:Depending on your needs, your plan will cost:

  • $16/month (Personal) if paid annually.

  • $23/month (Business) if paid annually.

• Additional Features: Squarespace offers optional add-ons like:

  • Acuity Scheduling: From $16/month.

  • Email Marketing Campaigns: Starting at $5/month.

  • Courses or Memberships: From $9/month.

• Domain: A standard domain typically costs around $20/year if purchased through Squarespace. The first year is free with an annual subscription. I’ll handle the setup process to ensure everything runs smoothly.

• Photography:
  Investing in a professional brand photoshoot can elevate your online presence. However, if a photoshoot isn’t an option, high-quality stock photos are a great alternative. My recommended sources are:

  • Death to Stock

  • Pexels

  • Unsplash

  I also offer support in sourcing and curating images tailored to your brand, either as a stand-alone service or part of a larger branding package. Just ask!

The platform I choose depends on the needs of the project and the client’s preferences. For most projects these days, I use Squarespace. Clients appreciate its clean, modern aesthetic and how easy it is to manage once the project is complete.

Squarespace also integrates seamlessly with a range of tools, including:

• Scheduling platforms like Acuity.

• Newsletter and email marketing tools.

• E-commerce features for selling products or services.

• Booking systems for appointments or events.

This flexibility makes it ideal for businesses that want a polished, professional site with minimal ongoing maintenance. For projects requiring more customization or unique functionality, I’m happy to explore other platforms to ensure the solution is the best fit for your goals.

Absolutely! While Squarespace works best for many clients, I also work with WordPress, Webflow, and Framer. Each platform has unique strengths, and I recommend them based on the client’s goals and technical requirements.

• WordPress: Ideal for businesses or organizations that need advanced customization, scalability, or robust plugins (e.g., large blogs, nonprofits, or businesses requiring multilingual capabilities).

• Webflow: A fantastic choice for those who want high design flexibility paired with a powerful CMS, especially for creative professionals or content-heavy websites.

• Framer: Best for clients seeking highly interactive, cutting-edge websites with a focus on modern animations and minimalistic design. This is a great option for tech startups or innovative brands.

If you're unsure which platform is right for you, I’ll guide you through the decision process to find the best fit for your needs.

For emerging wellness practitioners with a focused service offering and a limited budget, a professionally designed one-page website is often an excellent starting point. A "one-page" website doesn't mean just a short, simple page. It refers to a website where all the key information is presented on one long-scrolling page, divided into distinct sections like Introduction, About You, Services, Testimonials (if available), and Contact.

This approach offers several advantages:

• Cost-Effective: It's a more budget-friendly option than a full multi-page website, allowing you to invest in a professional design now.

• Streamlined User Experience: It provides a smooth, linear user experience, guiding visitors through your key messages in a clear and concise way. Visitors can easily jump to specific sections using the navigation menu, making it easy to find information.

• Scalability: It can be easily expanded into a multi-page website as your business grows and your needs evolve.

If you have a large amount of content or complex service offerings from the start, a multi-page site might be a better fit. However, for most new wellness practices, a well-designed one-page website is a fantastic way to establish a professional online presence and attract your first clients.

Our custom one-page websites start at $2,000, and flexible payment plans are available to make your investment even more manageable. Contact us today for a free consultation to discuss your specific needs and determine the best approach for your wellness practice.